Johannesburg, South Africa

The 5 leading fashion stores and boutiques in Johannesburg

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Johannesburg’s most impressive fashion stores and boutiques

For anyone wanting to refresh their wardrobe, Johannesburg is home to an exciting selection of fashion boutiques that bring together innovation, local craftsmanship and unique aesthetics. If you are on the hunt for bold, artistic pieces or minimalistic staples, you’ve come to the right place – we’re sharing our favourite fashion finds, the not-to-be-missed leading fashion stores and boutiques in Johannesburg. Let’s explore the leading fashion stores in Johannesburg that showcase the best of what the local fashion scene has to offer.

Opulence Boutique

Located in Melrose Arch precinct, Opulence Boutique lives up to its name by offering an array of bold, statement pieces for women who want to stand out. Opened in 2020, the boutique specializes in sourcing globally inspired designs that align with the latest fashion trends. What sets Opulence Boutique apart is their focus on exclusivity – you won’t find mass-produced styles here, their collection includes limited-edition pieces that are truly unique. The store itself is modern with luxury touches throughout the interior – it truly is an opulent space.

Opulence Boutique
Melrose Arch
44 Melrose Blvd
Birnam
Johannesburg
South Africa

Photography courtesy of Opulence Boutique

Hannah Lavery

If you appreciate understated elegance and natural fabrics, Hannah Lavery’s boutique on 4th Avenue in Parkhurst should be on your list. This brand is all about timeless designs made from breathable materials like linen and cotton. Their collections are versatile, with softly tailored dresses, simple separates and leather accessories that can effortlessly move from casual to formal settings. Everything is locally made, with a focus on sustainability and supporting South African artisans. The store is designed to reflect the brand’s minimalistic style, with clean interiors and a calm atmosphere.

Hannah Lavery
34 4th Ave
Parkhurst
Randburg
Johannesburg
South Africa

Photography courtesy of Hannah Lavery

Viviers Studio

Viviers Studio, founded by designer Lezanne Viviers, is a contemporary fashion atelier that’s as much about art as it is about clothing. This bespoke clothing brand focuses on artistic, conceptual and earth-conscious clothing – this atelier is a must-see if you see clothing as a form of self-expression. The studio mirrors the creativity of the designs – modern, open and filled with a kaleidoscope of colours thanks to the light filtering through the colourful windows.

Viviers Studio
133 Westcliff Dr
Parktown
Johannesburg
South Africa

Photography courtesy of Viviers Studio

Catherine Gaeyla Fashion

Catherine Gaeyla Fashion is a boutique, founded by Catherine Gaeyla, that specializes in flowing, feminine designs that work for a range of occasions. Launched in 1996, the store combines her French upbringing with over 30 years of life in South Africa, blending French and South African design. The store also features handpicked collections from high-end brands such as Emilio Pucci, Kenzo, Fendi and Giambattista Valli. Catherine also launched the Lux Vintage Joburg section, which offers pre-loved designer items from names like Dior and Dolce & Gabbana.

Catherine Gaeyla Fashion
38 Christopherson St
Hyde Park
Johannesburg
South Africa

Photography courtesy of Catherine Gaeyla Fashion

Guillotine

Located at the eclectic 44 Stanley in Milpark, Guillotine by Lisa Jaffe is a fashion-forward boutique that merges design, craftsmanship and sustainability. Since launching her label in 2007, Lisa Jaffe has been celebrated for her architectural approach to clothing. Her designs focus on structured tailoring, luxurious materials and innovative shapes that complement various body types. The store also features collaborations with South African artists, translating artwork into exclusive textile prints for garments. Guillotine’s collections are intentionally cross-seasonal and designed to build long-lasting capsule wardrobes. Beyond the label, Guillotine stocks curated pieces from local brands like Pichulik jewellery and silk scarves from L’MAD.